From today Harrow residents will get the first glimpse of the new look London Borough of Harrow on the council’s website www.harrow.gov.uk, social media and digital communications.
- New branding and logo will help restore pride in the borough
- Old Harrow Council look will be removed on a replenishment not replacement basis
- Winning design by local student means rebrand has cost under £500 to implement
From today Harrow residents will get the first glimpse of the new look London Borough of Harrow on the council’s website www.harrow.gov.uk, social media and digital communications.
The new logo is based upon the winning design by local student Kareena Ravaliya, who won a competition run in partnership with Harrow College and the local University of Westminster campus.
The new branding incorporates an updated version of the civic coat of arms, which has been rejuvenated to reflect Harrow’s rich and diverse place in the 21st century, while acknowledging our rich heritage. It also reverts to the authority’s legal name, London Borough of Harrow.
Kareena, who has now graduated from the University of Westminster and is a freelance graphic designer, has been fully involved in the branding journey, seeing her initial concepts become reality with our digital and communications teams.
A long programme of replenish not replace will begin on London Borough of Harrow’s many physical assets, including buildings, vehicles, uniforms and street furniture.
This means the lozenge-shaped Harrow Council logo will continue to be seen around the borough for some years to come. By developing the brand in-house and slowly rolling out the logo across several years the council will keep the costs of the rebrand to a minimum. To date, under £500 has been spent on the rebrand.
Councillor Stephen Greek, Portfolio Holder for Performance, Communications and Customer Experience, said:
“This is a great example of how we believe in investing in local talent by giving our local colleges and university the opportunity to be part of making history. The logo is now authentic to us representing our past, present and future with a contemporary feel to it. We now have a logo that we can rightly say has been Made in Harrow that we can all be proud of.”
Councillor Paul Osborn, Leader of the London Borough of Harrow, said:
“Restoring pride has been at the heart of our new branding for the London Borough of Harrow – and we’ve done this at a minimal cost spending under £500. Over the coming months and years, we will continue to keep costs down by only updating assets with the new logo when they need to be replaced. The logo captures the past, present and future of our borough and has been designed to work well in both digital and physical forms.”
Kareena said:
“It’s been fantastic to work on this project and I’ve really enjoyed working with the team at Harrow to see it grow from my initial design to fully fledged branding which will be around for years and years to come. Not many design students can say they’ve played a key part in such a prestigious project and I’m glad it’s pride of place in my portfolio.”