'Swish' yourself to a new wardrobe
Swishing is a fun and social way of re-using clothing, shoes and accessories and forms part of the Council's drive to minimise the amount of waste the borough produces.
Swishing events are part of the Wear it, Love it, Share it campaign being run by the council in partnership with West London Waste, and we are encouraging everyone to swap or trade their unwanted clothes (of good condition) with that of someone else's.
It is a cost effective and eco-friendly way of getting new clothes. On average it is estimated that each of us throw away £400 worth of clothes every year. Around half of these are rarely worn, and in some cases have never been worn! So why not give your clothes a new home and pass them on?
Re-using or recycling clothes via charities and events like Swishing reduces the amount of textile waste going to landfill. In West London it is thought that almost 9,000 tonnes of textiles are thrown in the bin by residents where textiles can rot to produce methane, a powerful greenhouse gas. If these clothing items were reused or recycled more than 39 million tonnes of carbon would be saved.