Nature’s finest skin-care company wins Harrow Business Den


After months of preparing, highs and lows, four finalists took to the stage this week to present their business ideas at our very own ‘dragon’s den’ style competition, Harrow Business Den.

This year, it was a natural skin-care line, Earth to Earth Organics who stole the show, scooping top prize – a package of business support and cash prize. Danny and Tenesia Pascal, owners of Earth to Earth Organics, impressed our tough panel of judges and the audience with their cool and collected pitch.

Speaking about their win, Danny said:

“What can I say; winning the Harrow Business Den competition has left us feeling overwhelmed, full of joy and very humbled. Having never run a business before, Tenesia and I are really looking forward to the experience and knowledge the mentoring will bring so that we have the tools to survive for the long run.”

It all started in 2015 when they grew tired of skin-care brands that didn’t meet their needs in terms of quality and cost. They started to experiment with all natural products, and when Danny’s nephew couldn’t find a cream to help with his eczema, their handmade blend very quickly became a winner, helping to clear up his skin. From that moment, they decided to start taking skin-care products more seriously and developed the idea as a potential business over the last two years.

Leader of Harrow Council, Cllr Sachin Shah who opened the event said:

“It was a pleasure and a privilege to be a part of our Business Den competition this year. Our worthy winners – Earth to Earth Organics – embody everything that Harrow people are all about. They’re two ordinary people with a dream and the courage to pursue it. They’re working hard to turn their inspiration into success – and Harrow Council’s place is right there, supporting them to reach their goals. Congratulations to them and all our finalists.”

Bringing together the local business community, Harrow Business Den was a great opportunity for making new contacts and expert advice, with plenty of networking happening on the night. This year’s 5th anniversary event also featured special guest Akshay Ruparelia, Britain’s ‘youngest millionaire’ from Harrow – owner of online estate agency Doorsteps – who gave an insight into his success.
The runner-up was The Dandies Clothing, an organic and eco-friendly fashion brand. The other two finalists were Tudor Lodge Consultants a digital marketing consultancy specialising in Search Engine Optimisation and Aspiring Panda, an Employee Attendance App using facial recognition and GPS.

Pictures of the event can be found on our Facebook page.

This year’s competition was sponsored and supported by Sopra Steria; GFL Construction; CI Projects UK; Virgin Start Up; London Business Partnership and the Joy Factory.