Trader shown red card in massive footy fraud

Trading Standards

£125,000 worth of dodgy Premier League merchandise and other goods seized

A Harrow business was fined £5,000 and the owner, Kiran Ruda, given an 18 month suspended sentence after a trading standards bust found he had more than 30,000 rip-off items for sale. 

A representative of the Football Association first tipped off Brent and Harrow Trading Standards officers about the counterfeit operation, which Ruda ran from his Stanmore home. 

An online test purchase of a sew-on patch, purporting to be an official Premier League product, confirmed Ruda was selling fake goods. In a subsequent search of Ruda’s home and warehouse, more than30,000 counterfeit items, with an estimated value of £125,000, were seized by officers. 

Among the huge haul were high-quality copies of Arsenal, Liverpool and Manchester United merchandise, which Ruda had imported from China. Knock-offs of other global mega-brands, including Marvel, Hello Kitty and Angry Birds, were found on bags, watches, hats, wallets and scarves.

Cllr Graham Henson, Harrow Cabinet Member for Environment, said:

“We blew the final whistle on Ruda’s operation in handling dodgy knock offs and selling them at the same retail price of genuine items. Not only could this have put consumers at risk but is completely unfair on other businesses operating properly. 

“His actions were motivated by greed and, as well as being illegal, were hugely irresponsible. We aren’t afraid to do the same with anyone else who thinks it’s ok to handle fake goods on in our borough.”

Ruda, 38, who traded on Amazon as ‘Make it Magical Crafts and Gifts’, pleaded guilty to nine charges against him and was subsequently sentenced at  Harrow Crown Court on 9 August 2017. As well as a £5,000 fine against Ruda Enterprise Limited, Ruda was given a suspended prison sentence and ordered to do 250 hours of community service.

The case will now continue in Court for confiscation proceedings where financial investigators will seek to confiscate the illegal profits made from this enterprise. 

Cllr Tom Miller, Brent Council Cabinet Member for Stronger Communities, said:

“This is another great result for Brent and Harrow Trading Standards and should serve as a warning to those selling fake goods in our area.

“Crimes like these are not restricted to a single area. That’s why we continue to work closely with our neighbouring boroughs and local police to ensure those responsible are brought to justice.

“I hope this case encourages others considering selling fake goods to think twice about their actions, whether that’s on the streets, in shops or online. We want Brent to be a place where genuine and legitimate businesses thrive, and illegal traders that ignore the rules and blatantly disregard the advice given to them, will be taken through the courts.”